A growth marketing agency is a partner that takes on increasing a business's customers and sales in a measurable way, by working on the three pieces that really move it: operations, marketing and sales. Unlike a traditional agency, it does not stop at delivering assets and reports: it commits to results.
How is it different from a traditional marketing agency?
A traditional agency usually delivers campaigns, content and reports. A growth marketing agency first reviews your offer, pricing, channels, funnel and sales process. The reason is simple: if one of those pieces is broken, advertising only speeds up the problem.
What does a growth marketing agency do?
At Torre Media we work in four phases:
- Deep diagnostic. We review offer, pricing, channels, funnel and sales process to find where money is leaking before you invest another dollar.
- Offer and message. We build an offer that is hard to refuse and the message that communicates it. Without this, no campaign sustains its profitability.
- Acquisition engine. Google Ads, landing pages, automations and lead tracking integrated with your CRM. A system, not isolated campaigns.
- Retention and scale. Retention, repurchase and referrals so the same customer is worth more.
How long does it take to work?
Our goal is to have the acquisition engine running in 90 days, with a target increase of more than 20% in sales volume and a cost per customer you can predict and scale. It is a target, not a promise: it depends on the offer, the market and your team's capacity to serve the demand.
When does it make sense to hire a growth marketing agency?
It usually makes sense if:
- You already sell and want a system to sell more, predictably.
- You have the capacity to serve more customers than you do today.
- You are willing to change your offer, pricing and sales process if the data says so.
- You are thinking about a long-term partner, not a one-month campaign.
When does it not?
It is probably not the right time if you are looking for the cheapest provider, expect results without changing anything inside the company, want good-looking content with no connection to sales, or no one is responsible for following up on your leads.
How does a growth marketing agency charge?
Some agencies charge a flat fee, others a percentage of results and others a mix. At Torre Media we use a mixed model, defined for each client. We explain it in detail in how much a growth marketing agency costs.
If you are comparing options
Read how to choose a growth marketing agency and how it differs from a traditional agency. If you would rather talk it through, see our growth marketing agency page or ask about a marketing consultancy.
