An agency that takes on the whole account
We have managed more than $20 million in ad spend for more than 30 clients with real results across more than 5 markets. We do not sell hours or vanity reports: we take on the entire account (structure, keywords, creative, bidding and measurement) and answer for the cost of winning a new customer.
Our campaigns are built on clean measurement from day one: GA4, Google Tag Manager, enhanced conversions and tracking for calls, forms and WhatsApp. If it is not measured well, it cannot be optimized.
What our SEM service includes
Search campaigns
Keyword research built around buying intent, tight negative keywords and ads written to convert.
Performance Max & Shopping
Clean feeds, asset groups by product line and the right audience signals so Google's automation works for you.
Measurement & conversions
GA4, Google Tag Manager, enhanced conversions and tracking for calls, forms and WhatsApp.
Landing pages & CRO
Pages built around a single action and tested to lift your conversion rate.
Remarketing & YouTube
Remarketing across Display, YouTube and Demand Gen to win back visitors who did not convert.
Reporting & strategy calls
A live dashboard with spend, conversions and CPA, plus a monthly strategy call.
SEM and SEO: how they complement each other
SEM is paid advertising on search engines (Google Ads): it shows up as soon as you activate the campaign and is measured by conversion. SEO is organic ranking: it takes longer to mature, but it builds acquisition that does not depend only on ad spend.
At Torre Media we offer both. Many clients start with Google Ads to win customers quickly and add SEO to make their acquisition more stable over time.
Remote work, in English and Spanish
We work remotely with clients worldwide, in English and Spanish, and in person in Bogotá and across Latin America when it makes sense. If you need on-site work elsewhere, we evaluate it case by case.
Real results from U.S. accounts
Screenshots from Google Ads accounts; client names withheld. Results depend on industry, market and offer, and are not a promise of future performance.
From the first call to profitable campaigns in 30 days
Audit
We review your account, tracking and competition.
Structure
We build campaigns, keywords, ads and conversions.
Optimize
Weekly review of terms, bids and ads to lower your CPA.
Scale
With a predictable cost per customer, we raise budget and open channels.
Questions about hiring a PPC and SEM agency
What does a PPC and SEM agency do?
It designs, launches and optimizes your advertising campaigns on search engines, mainly Google Ads: keywords, ads, conversions, budget and cost per acquisition. At Torre Media we also connect the account to your sales process.
What is the difference between SEM and SEO?
SEM is paid search advertising and produces results from the moment you activate a campaign. SEO is organic ranking and takes longer to mature. At Torre Media we work on both.
How much should I spend on Google Ads?
The right budget depends on your industry and how competitive it is. Results are possible on smaller budgets, but in highly competitive categories you will need to invest more to generate a meaningful result. We size it with you during the audit.
Do you work remotely?
We work remotely with clients worldwide, in English and Spanish, and in person in Bogotá and across Latin America when it makes sense. If you need on-site work elsewhere, we evaluate it case by case.
Let's talk about your Google Ads account
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