What the audit includes
The audit has two parts:
1. A diagnostic of your business
We talk about your company: where it stands, what your goals are, what your bottlenecks are and what is holding you back.
2. A review of your Google Ads account
We go through your advertising account to understand what is being done, where money is leaking and whether the technical setup is sound.
What you receive at the end
We present what we would do in your case: the priorities, the changes and the result we would aim for. How we do it, we develop if we decide to work together. You leave with a clear plan, whether you hire us or not.
What we review in your account
Campaign structure
How campaigns, ad groups and campaign types are organized.
Search terms
Which searches bring clicks and which waste budget.
Keywords and negatives
Buying intent, match types and exclusions.
Measurement and conversions
GA4, Tag Manager, enhanced conversions and tracking for calls and WhatsApp.
Bidding and budget
Bid strategies, budget distribution and cost per conversion.
Ads and landing page
Messages, assets and the page the click lands on.
Who it is for
For companies that already invest in Google Ads and feel it is not performing as it should, and for companies about to start that want to do it right from day one.
The right budget depends on your industry and how competitive it is. Results are possible on smaller budgets, but in highly competitive categories you will need to invest more to generate a meaningful result. We size it with you during the audit.
Questions about the audit
Is the audit free?
Yes. The diagnostic of your business and the review of your Google Ads account have no cost.
What do I need to receive it?
Tell us about your business and give us access to your Google Ads account so we can review it. We reply within 24 business hours.
What happens after the audit?
We present what we would do in your case. If you decide to work with us, we define the scope and the pricing model together; if not, you keep the plan anyway.
How much should I spend on Google Ads?
The right budget depends on your industry and how competitive it is. Results are possible on smaller budgets, but in highly competitive categories you will need to invest more to generate a meaningful result. We size it with you during the audit.
Let's talk about your Google Ads account
Choose the channel you prefer. We reply personally, with no bots and no sales filters.
The more context you share, the more specific your diagnostic will be.