A Google Ads consultant is a person who designs and reviews your strategy directly; an agency is a team with several roles. A consultant fits if you value direct attention and a strategy built around you; an agency fits if you need a lot of production capacity in parallel. Many companies benefit from a middle ground: a specialist with a team behind them.
Comparison
| Consultant | Agency | |
|---|---|---|
| Who runs your account | The same person who sets the strategy | A team; sometimes strategy and execution are separate |
| Communication | Direct | Through an account executive |
| Capacity | Limited to one person | More capacity in parallel |
| Flexibility | High | Depends on the agency's processes |
| Cost | Tends to fit the scope | Tends to include structure and teams |
When a consultant fits
- You want to talk directly with whoever makes the decisions about your account.
- Your operation needs a strategy built around you more than a high volume of assets.
- You value the same person reviewing your account every week.
When an agency fits
- You need to produce many creatives, pages or campaigns at once.
- You manage many accounts or markets with different teams.
- You want to integrate several channels besides Google into one provider.
Our model
Torre Media combines both approaches: Alejandro Torres designs and reviews the accounts personally, with the support of his team, remotely worldwide and in person in Bogotá and across Latin America when it makes sense. If you like the consulting format, meet the Google Ads consultant; if you prefer a team, see the PPC and SEM agency.
How to decide
Ask yourself what you need more: closeness and judgment, or execution capacity. And before signing with anyone, read how much a Google Ads agency costs and ask for a free audit to compare proposals against your real account.
