A consultant, not a middleman
Hiring a Google Ads consultant means the person who sets the strategy is the same person who reviews your account. I am a consultant based in Bogotá and I manage ad spend on Google for B2B services, retail, banking and other sectors in Colombia, the United States and Europe. In the United States I have run Google Ads for law firms, car dealerships, colleges and roofing companies.
My job is not "running ads": it is connecting your Google Ads account to your sales process so every dollar invested ends in a sales conversation. When we work together we talk about the business, CAC, ROAS and LTV, not vanity metrics.
What a Google Ads consultant does for your business
Search campaigns
Keyword research built around buying intent, tight negative keywords and ads written to convert.
Performance Max & Shopping
Clean feeds, asset groups by product line and the right audience signals so Google's automation works for you.
Measurement & conversions
GA4, Google Tag Manager, enhanced conversions and tracking for calls, forms and WhatsApp.
Landing pages & CRO
Pages built around a single action and tested to lift your conversion rate.
Remarketing & YouTube
Remarketing across Display, YouTube and Demand Gen to win back visitors who did not convert.
Reporting & strategy calls
A live dashboard with spend, conversions and CPA, plus a monthly strategy call.
Experience in banking and financial services
I have worked with BBVA and Pibank Colombia, two financial institutions in Colombia. At Pibank I was responsible for the acquisition strategy for the brand's launch in Colombia, from its earliest stage.
More than USD 100,000 was invested in advertising, customers were acquired and more than COP 2 billion was raised for the savings account product, while raising the brand's positioning in the country.
That experience in a regulated, competitive sector is what I bring to smaller companies too: rigorous measurement, buying intent and constant optimization of cost per customer.
Real results from U.S. accounts
Screenshots from Google Ads accounts; client names withheld. Results depend on industry, market and offer, and are not a promise of future performance.
How I work and how I charge
There is no single rate, because it depends on each company's situation. We work with a mixed model: a monthly fee plus a performance-based component, defined for each client after we understand their situation and confirm we can help. For companies at the right revenue level and stage, if the agreed results are not reached we keep working at no charge until they are; that depends on a shared commitment and is agreed in writing. For companies in a critical situation that cannot take on a fee, we work on a percentage of results only.
The fee commits the person who runs your account; the performance component aligns incentives.
Recommended minimum budget
The right budget depends on your industry and how competitive it is. Results are possible on smaller budgets, but in highly competitive categories you will need to invest more to generate a meaningful result. We size it with you during the audit.
How we work
Audit
We review your account, tracking and competition. You leave with a clear plan, whether you hire us or not.
Structure
We build campaigns, keywords, ads and conversions, from scratch or by rebuilding what exists.
Optimize
Weekly review of search terms, bids and ads to lower your CPA month after month.
Scale
Once your cost per customer is predictable, we raise budget and open new channels.
Questions about hiring a Google Ads consultant
How much does a Google Ads consultant charge?
We work with a mixed model: a monthly fee plus a performance-based component, defined for each client after we understand their situation and confirm we can help. For companies at the right revenue level and stage, if the agreed results are not reached we keep working at no charge until they are; that depends on a shared commitment and is agreed in writing. For companies in a critical situation that cannot take on a fee, we work on a percentage of results only.
How much should I spend on Google Ads?
The right budget depends on your industry and how competitive it is. Results are possible on smaller budgets, but in highly competitive categories you will need to invest more to generate a meaningful result. We size it with you during the audit.
Do you work with companies outside Colombia?
We work remotely with clients worldwide, in English and Spanish, and in person in Bogotá and across Latin America when it makes sense. If you need on-site work elsewhere, we evaluate it case by case.
What does the free audit include?
The free audit has two parts. First, a diagnostic of your business: where it stands, what your goals are, what your bottlenecks are and what is holding you back. Second, a review of your Google Ads account: what is being done, where money is leaking and whether the technical setup is sound. At the end we present what we would do in your case.
Let's talk about your Google Ads account
Choose the channel you prefer. We reply personally, with no bots and no sales filters.
The more context you share, the more specific your diagnostic will be.