Why Google Ads works for dealerships
Car shoppers search locally and compare quickly. Google Ads lets you show the right vehicles, to the right people, near your store, when they are researching or ready to buy. The gap between a profitable account and a wasteful one is usually in structure, inventory data and measurement.
We have run Google Ads for car dealerships in the United States and for automotive advertisers in Latin America. In one U.S. dealership account we have generated 3,705 conversions and 6,400 phone calls at $21.63 per conversion since June 2023.
What we set up for a dealership
Search campaigns by model and intent
Campaigns structured around the models, brands and local searches your buyers actually use.
Inventory-led advertising
Feed-based formats and clean inventory data so ads reflect what is on your lot.
Call, direction and form tracking
Tracking for calls, store visits intent and lead forms, so you see what drives showroom traffic.
Local targeting
Location and radius targeting tuned to where your buyers really come from.
Remarketing
Reach shoppers who looked at vehicles but did not contact you.
Reporting tied to sales
Dashboards that connect ad spend to leads and, where possible, to sales from your CRM.
A real result from a U.S. account
Screenshots from Google Ads accounts; client names withheld. Results depend on industry, market and offer, and are not a promise of future performance.
How we work and how we charge
We work with a mixed model: a monthly fee plus a performance-based component, defined for each client after we understand their situation and confirm we can help. For companies at the right revenue level and stage, if the agreed results are not reached we keep working at no charge until they are; that depends on a shared commitment and is agreed in writing. For companies in a critical situation that cannot take on a fee, we work on a percentage of results only.
We work remotely with clients worldwide, in English and Spanish, and in person in Bogotá and across Latin America when it makes sense. If you need on-site work elsewhere, we evaluate it case by case.
Questions dealerships ask about Google Ads
How can Google Ads help a car dealership?
It reaches shoppers searching for specific models and local dealers, drives calls, form leads and visits, and lets you see which campaigns and keywords produce real opportunities.
Do you work with our inventory and CRM data?
Yes. We structure campaigns around your inventory and set up conversion tracking so reporting can connect advertising to leads and, where your CRM allows, to sales.
How much should a dealership spend on Google Ads?
The right budget depends on your industry and how competitive it is. Results are possible on smaller budgets, but in highly competitive categories you will need to invest more to generate a meaningful result. We size it with you during the audit.
What does the free audit include?
The free audit has two parts. First, a diagnostic of your business: where it stands, what your goals are, what your bottlenecks are and what is holding you back. Second, a review of your Google Ads account: what is being done, where money is leaking and whether the technical setup is sound. At the end we present what we would do in your case.
Let's talk about your Google Ads account
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